Here are some interesting results from introducing the NHS' first Grateful Patient Fundraising Programme in the UK:

• We doubled the size of our database
• Staff awareness increased from 45% to 96%
• 78% of patients recruited gave
• Over 30% have given more than once
• £81 average donation from a grateful patient (vs UK average of £60*)
• Hundreds of first gifts of £1,000+
• 30% increase in staff knowing how to introduce their patients to the charity
• 96% of staff trained feel comfortable making patient referrals

There have also been some unexpected but incredible results:

• Our unrestricted income has mushroomed! We were not just receiving restricted gifts
• Fund advisors are spending their funds better
• The charity's reputation improved immensely having dedicated points of contact within the charity
• Engaging with fundraising made hospital staff happier
• More projects have been suggested for fundraising
• We raised £1.6 million in 6 weeks during the first wave of Covid-19
• The charity is now considered by the hospital to be a professional, strategic partner

The importance of the second list is to remember that while financial KPIs are important, the softer metrics became far more valuable but the increased income was a huge boost!

* CAF Giving Report 2023

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Image by Freepik

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